AI for real estate teams
Two numbers decide a real estate business: how fast you respond, and whether you are still in touch eighteen months later. Most agents lose on the first and almost everyone loses on the second.
Portal and ad leads decay in minutes, not hours. A buyer enquiring on a listing at 8pm is enquiring on several, and attention goes to whoever replies while the interest is still live. No amount of lead spend compensates for a reply that arrives the next morning.
The harder discipline is the long tail. A seller who says 'maybe next spring' is not a dead lead, they are an eighteen-month lead — and eighteen months is far longer than any agent sustains manual follow-up. The commission difference between a business that nurtures that cohort and one that does not is not marginal; it is most of the pipeline.
Underneath both is a reporting problem. On a team, the broker usually cannot see which leads are actually being worked, which sources produce closings rather than enquiries, and where a per-agent conversion problem is hiding. Without that, lead spend gets allocated on instinct.
What you get
Reply in seconds
Automatic acknowledgement and routing on every enquiry, so the conversation starts while the buyer is still looking at the listing.
Nurture that outlasts the agent's patience
Sequences measured in months, not days, for the 'not yet' cohort — the leads everyone else quietly abandons.
Pipeline the broker can see
Every lead with a stage, owner and next action, and team-level reporting on which sources produce closings rather than clicks.
Neighbourhood pages that rank
Genuine area and community pages built for local search intent — not thin copies of each other with the name swapped.
No per-seat fee
Add agents, assistants and coordinators without the cost stepping up each time — unusual in this category.
Your database, not the portal's
Contacts, history and consent live in a system you own and can export, rather than inside a portal that rents them back to you.
Deliverables
Everything that lands in your repo, inbox and dashboard at the end of the engagement.
- Separate buyer and seller pipelines with stage definitions and routing
- Instant-response and long-cycle nurture sequences
- Neighbourhood and community page set built for local intent
- Agent or team website with lead capture wired into the pipeline
- Source attribution reporting: enquiries, appointments and closings by source
- Team dashboard showing per-agent activity and conversion
How we deliver
Actual time-to-first-contact by source and by agent. It is almost always worse than the team believes.
Instant acknowledgement and routing, so no enquiry waits for someone to be free.
Nurture tracks for timelines measured in seasons, with genuinely useful content rather than 'just checking in'.
Attribution through to closed transactions, so lead spend is allocated on evidence.
The products doing the work
Nothing here is bespoke-only — these are live WebomAI products you can subscribe to today, configured for this industry.
CRM Hub
Buyer and seller pipelines, long-horizon nurture sequences, two-way SMS and email, and team-level forecasting.
See CRM HubAI Website Builder
Agent and team sites with neighbourhood and community pages you can publish and edit yourself.
See AI Website BuilderDigital Marketing OS
Local SEO, competitor visibility, social scheduling and ad-account audits across the team's marketing.
See Digital Marketing OSFrequently asked
Not through a pre-built connector today, and that matters in this industry so we will be direct about it. Listing display is typically handled by your board's IDX provider, and we build the connection to it through our REST API as part of an engagement. If live IDX search on your own site is the main thing you need, tell us up front and we will scope it honestly rather than sell around it.
CASL is the binding constraint on automated email and SMS in Canada, and the system records consent source and timestamp per contact and honours unsubscribes. It will not invent consent for a contact that has none. RECO's advertising requirements apply to your content, so brokerage identification and disclosure are configured per brokerage and reviewed by you.
Yes. Access is role-based and scoped, so agents see their own records while the broker or team lead sees the roll-up. This is the same isolation the platform uses between separate organisations, applied within one.
Often you should not, and we would rather say so. The cases where changing pays are a per-seat fee that punishes a growing team, an inability to run nurture longer than a few weeks, and no real attribution through to closings. If your current system does those three things, keep it.
You export it. Contacts, companies, deals, activity history and notes are all exportable through the UI and the API. This is worth asking every vendor in this category, because the answer is frequently not this one.
Related services
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